Boston, MA – March 14, 2025 – Intercontinental Football Academy (IFA) New England, Challenger Teamwear, and Craft Sportswear North America are proud to announce a multi-year partnership to provide IFA New England players and coaches with premium uniforms and training apparel.The collaboration brings together three organizations with a shared commitment to excellence and dedication to delivering top-tier products, exceptional service, and a best-in-class experience for athletes.
With Challenger Teamwear as the official uniform provider and Craft Sportswear supplying elite performance apparel, this partnership ensures that every IFA New England player—from those just starting their soccer journey to those competing at the highest levels—has access to premium gear that meets the demands of the modern game.
“This partnership with IFA New England and Craft Sportswear is a huge step for Challenger Teamwear,” said Luke Krawczyk, President of Challenger Teamwear. “At Challenger, we’re all about supporting players at every level, making sure they have the best gear to train, compete, and perform at their highest level. IFA New England’s commitment to developing players and building a strong soccer community—whether it’s those just starting out or those reaching for the highest levels—perfectly aligns with our mission. With Craft Sportswear alongside us, we’re not just supplying uniforms; we’re helping build a culture that puts players first, fosters excellence, and grows the game in the right way. This partnership is about making a real impact, and we couldn’t be more excited to be a part of it.”
The collaboration also reflects a shared vision of fostering ambition and excellence within the IFA New England community. With Craft Sportswear’s deep-rooted expertise in technical performance apparel, the partnership will provide players with gear designed for professional-level performance on and off the field.
“At Craft, we believe in pushing beyond limits, challenging expectations, and never settling. That’s why this partnership with IFA New England and Challenger Teamwear is so exciting,” said Jake Rawson, CEO of Craft Sportswear North America. “IFA New England is building something different, something that challenges the status quo in American soccer, and Challenger Teamwear is the perfect partner to help bring that vision to life. Together, we’re providing more than just uniforms—we’re fueling a culture of ambition, innovation, and excellence. We’re proud to be part of this journey and can’t wait to see where it leads.”
For IFA New England, this partnership represents an important investment in the club’s players and overall soccer culture. Providing top-tier apparel for all players—from the youngest academy members to those competing on the national stage—reinforces the club’s mission to elevate the player experience.
“At IFA New England, we are obsessed with quality and driven by a vision to elevate youth soccer in the U.S.,” said Bill Altieri, President of IFA New England. “This partnership is about more than just uniforms—it’s about identity, culture, and pushing the boundaries of what’s possible for our players. Challenger Teamwear and Craft Sportswear have shown an incredible attention to detail, not just in the quality of their gear but in their commitment to truly supporting our club and our players. We want every player, from our youngest academy members to those competing at the highest level, to feel like they’re part of something special. With this partnership, we’re strengthening that foundation and giving our players the tools to succeed both on and off the field. We’re proud to be working with partners who share our vision and commitment to the game.”
In the coming weeks, IFA New England, Challenger Teamwear, and Craft Sportswear will unveil more details on the partnership, including a first look at the new kit design that players will wear throughout the season.
About Craft Sportswear
Craft Sportswear has been a leader in performance apparel for over four decades, designing innovative, high-quality gear that helps athletes push their limits in any condition. Rooted in Swedish heritage and driven by a passion for sport, Craft has collaborated with elite athletes worldwide to develop sportswear that enhances comfort, durability, and performance. Since 2018, Craft has expanded into teamwear, becoming a trusted brand for teams and clubs globally. Committed to sustainability and continuous innovation, Craft creates gear that empowers athletes at every level, helping them train harder, play stronger, and go one step further in their athletic pursuits.
About Challenger Teamwear
Challenger Teamwear, established in 2001 and headquartered in Lenexa, Kansas, has outfitted millions of athletes and thousands of organizations, fueling their passion for sports. Known for its high-quality products and exceptional customer service, Challenger Teamwear offers a comprehensive range of sports apparel and equipment. With in-house production capabilities, they provide personalized and efficient solutions for sports organizations across the United States. With a commitment to supporting its partners and thinking outside the box, Challenger Teamwear continuously finds new ways to help teams and clubs succeed both on and off the field.
About Intercontinental Football Academy New England
Intercontinental Football Academy (IFA) New England is a premier soccer program based in Massachusetts, dedicated to elevating the standard of youth development in the U.S. Serving a large, highly committed player base across the region, IFA New England provides top-tier training for both boys and girls, combining a player-first approach with an unwavering commitment to excellence. Their program features advanced training methods, video analysis, and specialized coaching designed to develop top-level players who are well-prepared to excel in the modern game. With a strong European influence and a diverse player base, IFA fosters a unique footballing culture rooted in quality, ambition, and innovation. Their teams compete at the highest levels, reinforcing their commitment to developing elite talent while strengthening the broader soccer community.
Media Contacts
Craft Sportswear
Tyler Sims, Public Relations Associate
JAM Collective
craft@jamcollective.net
Challenger Teamwear
Kaitlyn Allison, Marketing Coordinator of Challenger Teamwear
kallison@challengerteamwear.com
Intercontinental Football Academy New England
Bill Altieri, President of IFA New England
baltieri@ifanewengland.com
Let’s Connect
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